Toronto, ON; January 10, 2012 — Bistro, by Butterfield & Robinson introduces a new chapter in the evolution of active travel.

Since 1966 Butterfield & Robinson has been on the cutting edge of innovation. Bistro trips have been designed to reflect current tastes for simple luxury and local authenticity at a lower price. Like a Michelin-star restaurant opening a more casual bistro next door, Butterfield & Robinson has added Bistro to its portfolio. These trips share the same creative recipe that goes into all B&R trips, but the ingredients are a little more modest, the experience a little more laid back (and the trips are priced accordingly; Bistro departures cost approximately $200 a day less than B&R's signature trips in the same region). “We believe that the luxury of an experience is sometimes more important than the luxury of a place, and that the joy to be found in a moment of serendipity and discovery can be worth more than the indulgent delights of 500 thread count Egyptian cotton sheets (although we are not averse to these either!).” —Norman Howe, President of Butterfield & Robinson The hotels on Bistro trips are the hidden gems that B&R researchers have tucked in to their private black books over the years; family-run places filled with charm and character, where the lack of 24-hour room service is offset by the warmth of the welcome. The meals are built around simple dishes and regional delicacies, in the kinds of places popular with the locals. And as on all B&R trips, the events get deep under the skin of a region in the company of local experts, and the B&R guides ensure that the experience is seamless. Bistro biking trips will be launched in Europe in the Spring of 2012 in popular regions such as: Provence, Burgundy, Normandy, Tuscany, Puglia, Piemonte and Catalonia. For more on Bistro and other Butterfield & Robinson trips please visit us at www.butterfield.com Butterfield & Robinson offers innovative itineraries worldwide. Our motto since 1966 remains “Slow down to see the world.” Imaginative trip design, exquisite service and a tireless pursuit of the world's most fascinating places continue to make B&R a leader in luxury active travel. For images and more information, contact: Kathy Stewart, Media Relations 1-800-678-1147 x442 kathy.stewart@butterfield.com www.butterfield.com